In our society today, science serves numerous vital roles, and scientists are making our lives better. From natural hazards to natural resources, and from climate change to planetary science, Earth and space scientists serve especially crucial roles. Providing them with the tools they need to effectively communicate the facts of their research so that policymakers, business leaders, and the public can make informed decisions is crucial.
Despite the important role science plays, we scientists are often stereotyped as uninterested or incapable of translating our work into something the public can understand. To the contrary, many of us who would otherwise be interested in communicating our science to broad audiences often find ourselves lacking the necessary training.
The absence of formal training opportunities is perplexing problem, as scientists have much to offer society as a whole. Where departments and institutions fall short in providing training, for Earth and space scientists at least, the American Geophysical Union’s (AGU) Sharing Science Program fills that gap.
AGU is a society with nearly 60,000 members worldwide, devoted to promoting discovery in Earth and space science for the benefit of society. It hosts the world’s largest Earth science meeting, held each December in the USA. In addition to its core mission, AGU is dedicated to the promotion of science to a larger audience. To fill that role, AGU created the Sharing Science program.
The Sharing Science network is composed of scientists from around the world who are passionate about sharing their science with broad audiences. Members range from undergraduates who are looking for advice on how fit science communication into their career path, to researchers who want to express the value of their work to lawmakers and legislators, to tenured professors who never received formal training in science communication but are now realizing the value of translating their work into plain English.
The program encompasses all of the resources and opportunities needed to help scientists effectively communicate with broader audiences — including journalists, educators and students, policymakers, and the public — about Earth and space science and its importance. It includes interactive workshops, webinars, toolkits and more to help scientists understand their audience’s needs and to improve their communications skills.
AGU also creates and facilitates opportunities for scientists to share their knowledge with a variety of audiences through social media, op-eds, connections with local community groups or legislators, public talks, and media interviews. And scientists are offered the opportunity to network with other science communicators, volunteer to serve as experts and resources to reporters, and have their voices heard through our blogging and social media platforms.
I asked Dr. Shane M. Hanlon with the Sharing Science Program at AGU how they help scientists become better communicators. He told me,
AGU wants to help scientists convey the value of their work to diverse audiences by empowering them to be visible, authoritative, and accessible voices in their community and the world.
Sharing Science seeks to break down barriers, whether it’s a barrier of not knowing how to find opportunities to engage their audiences, or a barrier imposed by the formalness of scientific training. One small example of such a barrier is the use of jargon. Because it acts as a barrier when communicating science, the program aims to teach scientists how to avoid jargon when speaking with diverse audiences. Non-scientist audience members shut down at the first mention of “geomorphology” or “hydrostatic equilibrium,” but when scientists talk about the origins of landscapes and fluids at rest, the picture is clearer. While jargon is a necessary part of science, reducing its usage is a core part of being a successful science communicator.
It’s important for scientists to be clear, but also concise. Explaining research in plain English is one thing; not boring the audience to death in the process is another. That’s why AGU provides scientists with the tools to explain years of work in 30 seconds or less. If a scientist can sum up their work in 30 seconds, then giving a 5-minute radio interview, 10-minute talk at a conference, or 1-hour presentation to community group becomes less intimidating.
These are just a few examples of how the program works to eliminate those barriers to successful communication. Scientists don’t have to “dumb down” their research or lesson the intellectual merit or seriousness of their work, they just have to speak in ways that engage their audience’s attention and values.
The Sharing Science program is only in its third year, but AGU has seen an increase, not only in membership, but also in interest about the program and science communication as a whole. Every year at its annual meeting, AGU runs numerous workshops on science communication, and Sharing Science staff members travel all over the country to train eager scientists in communication techniques. AGU is also partnering with other organizations and societies to provide scientists with communication tools.
What scientists are also learning is that the value of communicating is now becoming acknowledged by their peers. And it isn’t just AGU that’s involved. Other organizations like the Union of Concerned Scientists, The American Association for the Advancement of Science, and the American Meteorological Society either acknowledge excellence in communication or support communication efforts of their members.
There are also groups whose sole focus is on climate communication (Climate Communication and Climate Nexus are perhaps the best). Five years ago, my colleagues and I even set up a website whose goal is to connect reporters and elected officials with scientists to talk about current climate events (the Climate Science Rapid Response Team).
Perhaps the most prestigious communication honor is the annual Climate Communication Prize. The past five winners are really the who’s-who among our community. I asked the most recent winner, Dr. Richard Somerville, about the importance of communication, particularly for young scientists. He told me,
Posted by John Abraham on Friday, 8 January, 2016
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